Employer branding is increasingly becoming critical in today’s virtual workplace. It describes a company’s value proposition to employees, in exchange for their experience, talent and skills. In today’s competitive job market, being recognized as a great workplace opens an array of advantages and possibilities for organizations.

This webinar is a synergy of the best minds in the industry, who can share from their experience on

  • Why having a strong employer brand is important in creating a great workplace culture
  • How some great workplaces create a strong employer brand that is consistent to their employee experience
  • Why employer branding is the way forward for Philippine companies and the positive impact it can have for the community at large

Get a free copy of our 2021 Philippines Insights Report at the end of the webinar!

SERIES 1 : Marketing as Enabler
for Employer Branding

As a thought leader and expert in Public Relations and a well respected figure in the Philippine business community, having worked across various sectors from Media, Healthcare to ICT, Cathy Ileto will share why she advocates for companies to have a strong employer brand. She will be sharing nuggets of wisdom from her vast experience working with corporate giants and will tell us more about the following

SERIES 2 : Step into Greatness with Ingram Micro: Building an Employer Brand that Works

Ingram Micro is one of the Philippines Best Workplaces™ for two consecutive years. In this session, you will be inspired by Sam White who is one of the leaders that made Ingram Micro achieve this gold standard of recognition.

Get a free copy of our 2021 Philippines Insights Report at the end of the webinar!


Catherine S. Ileto, APR

Senior Director for Corporate Marketing & Social Impact Lead, Sutherland Public Relations Society of the Philippines – Director and Trustee, 2021-2022

Ms. Cathy Ileto is a seasoned Corporate Marketing and Public Relations executive and has been conferred with THE  GOLD STANDARD  in the Public Relations practice in the Philippines or the prestigious APR or Accreditation in Public Relations, by the prestigious Public Relations Society of the Philippines. This award recognizes successful Marketing Communications and stakeholder management campaigns and vetted by a prestigious panel of Jurors.

The Department of Trade and Industry has recognized Cathy in the early years of the IT BPM industry for enabling global companies and shared service centers to set foot in the Philippines, and for the work she has done to engage global analyst groups, that paved the way for numerous awards for the Philippines, as a destination of choice for digitally-enabled services. 

Cathy has also been recognized by the  Filipina Women’s Network – as part of the Global 100 Most Influential Filipinas, based on an  intensely researched nomination process undertaken by the FWN, and vetted by a panel of jurors. She has been honored with a Builder Award in 2015, as she has been a positive force and a key contributor to the IT BPM industry’s policy agenda, primarily ensuring a safe and healthy work environment for women in the IT BPM industry.

Cathy began her professional career in what used to be the country’s leading broadcast media company, ABS CBN, where she helped pioneer the country’s first ever cable news channel ANC, and the first ultra-high frequency network Studio 23. She was one of the faces we used to watch on television during primetime, on weekends, and on the trading floor every morning, keeping the business community updated on market trends and the economy.

She was also part of the Team 2010 of BPAP (the Business Process Association of the Philippines), which established the foundation for the launch of the Philippine IT BPM industry brand. Passionate about promoting the Philippines and the Filipino IT BPM brand, the career move was a natural fit.

Cathy has been Sutherland’s Senior Director for Corporate Marketing for Philippines, China and Malaysia, and Social Impact Lead for the Philippines, and has served as Sutherland’s “ambassador” in the business community and the IT BPM industry, the last decade.

Cathy’s role has been strategic in moving the needle when it comes to countryside development and in enabling Sutherland’s unique provincial model working closely with local government, the industry, academe and the communities at large. She is also the executive sponsor and lead for Sutherland’s social impact initiatives in the Philippines. Cathy’s role is critical to Sutherland Philippines expansion strategy and location selection.

In February 1, 2021, Cathy has been sworn in as elected Board of Trustee and Director of the Public Relations Society of the Philippines.

Sam White

HR Director, Ingram Micro Philippines

Sam White is an experienced professional executive with expertise in all facets of Human Resource Leadership, Talent Acquisition, Learning & Development, Employee Relations, Diversity & Inclusion, HR Administration, Organizational Development, Performance Consulting, CSR and Project Management. Sam has led HR departments in the Philippines for nearly 15 years and in the USA for over 18 years. In the Philippines, he has spent years on consulting boards for the BPO/KPO/Shared Services industry from an HR capacity. If asked what attribute Sam holds most dearly to himself, it would be his “Integrity and Character.”

As Director of Human Resources for Ingram Micro Philippines, Sam’s leadership focus has been on developing people programs and an engagement model that focuses on six primary facets of an engagement culture: Career Growth & Development, Rewards & Recognition, Diversity & Inclusion, Corporate Social Responsibility, Health & Wellness, and Organizational Governance. These efforts have reinforced the foundation of Ingram Micro Philippines to the achievements of being certified as Great Place to WorkTM for years 2020 and 2021 along with being named one of the Best WorkplacesTM in the Philippines for 2020 and 2021.

Prior to joining Ingram Micro as Director of HR for Philippines, Sam was an independent Executive Consultant, specializing in human capital strategic and build-out projects. Sam worked with several prestigious FORTUNE 500 companies who are operating in and/or venturing into the Philippines/APAC region. Sam’s unique background affords him the insight of global “western” companies who are doing business in the Philippines with a local workforce. His leadership style assists his ability to lead people successfully with loyalty, respect, integrity and compassion.

Sam is an honors graduate in Business Management from Appalachian State University in Boone, NC. He is also an Advanced Certified Scuba Diver, who relishes in exploring the undersea world including wreck-diving and diving with sharks. Some would also be surprised to know that Sam has performed in several concerts with the legendary Grammy award-winning Soul diva, Patti LaBelle. Sam is a passionate supporter of the arts, and recently he has helped produce the Broadway musical: Kinky Boots the Musical, which won six (6) Tony Awards, a Grammy Award, Olivier Awards, and three (3) People’s Choice Awards. His latest production was Dreamgirls – West End.

Sam is an avid traveler who takes every opportunity to absorb culture, food, scenery and people.

Antoniette Mendoza-Talosig

Managing Consultant and Partner, Great Place To Work® Philippines

Antoniette (Toni) feels privileged to have the opportunity to enrich the lives of thousands of people by building a great place to work for all that goes beyond creating a positive impact in business performance.

Strategic, analytical, highly organized and detailed at work, Toni has a natural flair in making work creative and innovative – believing that work should not be mundane and boring. When it comes to people, she has a deep conviction in the timeless approach of being open, transparent and respectful towards others. These are at the core of the work that she does; strengthened by close to two decades of close partnership with some Singapore government agencies, SMEs, MNCS and some Fortune 100 companies across industries and geographies. She has gained extensive knowledge of best people practices in creating the employee experience for her clients; thus, giving her an edge as a thought leader.

Passionate about culture transformation and engaging employees across levels in the organization, Toni is well-adept with the key Engagement models in the market. Prior to assuming her current role, she was a Senior Consultant with Willis Towers Watson where she led hundreds of projects focusing on Sustainable Engagement with both private and public sectors in Singapore. She also led Aon’s flagship Best Employers Asia program that partnered with over 500 clients across APAC in improving employee engagement, leadership effectiveness, employer brand and culture to drive high performance.

Toni has MBA degree from Asian Institute of Management (Manila, Philippines), completed advance HR courses from Wirshaftuniversitat (Vienna, Austria) and Bachelor’s Degree in Human Resource Management from De La Salle University – College of Saint Benilde (Manila, Philippines) where she graduated with honorable mention being the top student in her batch.

She, her husband Camilo and their son Joaquin are based in Singapore. A deeply devoted mother who makes parenting the best adventure of her life; and the world their playground as their family enjoys exploring the world together

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To be eligible for the World’s Best Workplaces list, a company must apply and be named to a minimum of 5 national Best Workplaces lists within our current 58 countries, have 5,000 employees or more worldwide, and at least 40% of the company’s workforce (or 5,000 employees) must be based outside of the home country. Extra points are given based on the number of countries where a company surveys employees with the Great Place to Work Trust Index©, and the percentage of a company’s workforce represented by all Great Place to Work surveys globally. Candidates for the 2017 Worlds Best Workplaces list will have appeared on national workplaces lists published in September 2016 through August 2017.