Michelle Rubio-UnionBank CHRO : Employer Branding that Creates Great Experiences to Employees & to Customers

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“HR and the bank’s leadership must’ve done something right by the eyes of our employees”, says Chief Human Resources Officer Michelle E. Rubio of UnionBank of the Philippines.

92 % of their employees say, UnionBank is a great place to work. This makes them the newest member of the Great Place to Work-Certified™ Community. For Michelle and the executive team at UnionBank, they placed a high regard to this Certification. It meant so much that the voice of their most important stakeholder- their employees – were considered and heard.

‘No one gets left behind’ as their CEO Edwin R. Bautista shares in his testimonial, was their goal when they embarked in their digital transformation years ago, and they stayed true to this promise leaving no one behind, especially their employees. For them, employees who have a great workplace experience can create great experiences for their customers.

We believe in elevating your Employer Brand by building a high-trust, high-performance workplace culture. Be in the ranks of top Philippine companies and reap the benefits of a strong and sustainable employer brand. Click here to find out more.

Do you have workplace culture worthy to be recognized? Start your journey to be Great Place to Work-Certified™ and elevate your employer brand.

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Philippines Best Workplaces™ 2024 Methodology

Employees respond to over **60 survey questions** describing the extent to which

their organization creates a great place to work For All™️.

85% of the evaluation is based on what employees say about their experiences of trust and reaching their full human potential as part of their organization, no matter who they are or what they do.

Great Place to Work® analyzes these experiences relative to each organization’s size, workforce make up, and what’s typical in their industry. The remaining 15% of the rank is based on an assessment of all employees’ daily experiences of innovation, company values, and the effectiveness of their leaders to ensure these are consistently experienced.

To be considered, companies had to meet the Great Place to Work-Certified™

standard. Trust Index©️ survey results are accurate to a 95% confidence level with a 5% margin of error or better to ensure the survey results truly represent all employees.

We review any anomalies in survey responses, news and financial performance to ensure there aren’t any extraordinary reasons to believe we couldn’t trust a company’s survey results.

Companies with 10 to 99 people were considered for the Small category.

Companies with 100 employees or more were considered for the Medium category.

Companies exceeding 1,000 employees were considered for the Large category.

ABOUT OUR METHOLOGY​

To be eligible for the World’s Best Workplaces list, a company must apply and be named to a minimum of 5 national Best Workplaces lists within our current 58 countries, have 5,000 employees or more worldwide, and at least 40% of the company’s workforce (or 5,000 employees) must be based outside of the home country. Extra points are given based on the number of countries where a company surveys employees with the Great Place to Work Trust Index©, and the percentage of a company’s workforce represented by all Great Place to Work surveys globally. Candidates for the 2017 Worlds Best Workplaces list will have appeared on national workplaces lists published in September 2016 through August 2017.

ABOUT OUR METHOLOGY​