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Marketing as Enabler for Employer Branding

  • BY GPTW PH

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Marketing as Enabler for Employer Branding

Why Your Employer Brand Matters in Times of Transition

  • Date and Time: May 19, 2021. 4:00 – 5:00 PM UTC+8 (Singapore/Manila)
  • Special Guests:
    Cathy Ileto, Director and Board of Trustee Public Relations Society of the Philippines
    Antoniette M. Talosig, Managing Partner Great Place to Work Philippines
  • Location: Zoom Webinar.

As a thought leader and expert in Public Relations and a well respected figure in the Philippine business community, having worked across various sectors from Media, Healthcare to ICT, Cathy Ileto will share why she advocates for companies to have a strong employer brand. She will be sharing nuggets of wisdom from her vast experience working with corporate giants and will tell us more about the following:

  • How companies can strengthen their Employer Brand
  • The strategic role that Marketing plays in building a strong Employer Brand
  • How Employer Branding impacts the Philippines corporate landscape
 
 

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ABOUT OUR METHOLOGY​

To be eligible for the World’s Best Workplaces list, a company must apply and be named to a minimum of 5 national Best Workplaces lists within our current 58 countries, have 5,000 employees or more worldwide, and at least 40% of the company’s workforce (or 5,000 employees) must be based outside of the home country. Extra points are given based on the number of countries where a company surveys employees with the Great Place to Work Trust Index©, and the percentage of a company’s workforce represented by all Great Place to Work surveys globally. Candidates for the 2017 Worlds Best Workplaces list will have appeared on national workplaces lists published in September 2016 through August 2017.

ABOUT OUR METHOLOGY​

The Best Workplaces in Asia List

Great Place to Work® identifies the top organizations that create great workplaces in the Asian and Middle Eastern regions with the publication of the annual Best Workplaces in Asia list. The list recognizes companies in three size categories:

  • Small & Medium (20 – 499 employees);
  • Large (500+ employees); and
  • Multinational.
 

To be considered for inclusion, companies must appear on one or more of our national lists in the region, which includes Greater China (covering China, Hong Kong, Taiwan and Macau), India, Japan, Saudi Arabia, Singapore, South Korea, Sri Lanka and UAE. For the 2021 Asia List, companies ranked on the national list in the Philippines will also be included. Multinational organizations must meet the following requirements:

  1. Have at least 1,000 employees worldwide, with at least 40% (or 5,000) of those employees based outside the headquarter’s country and
  2. Appear on at least two national lists.
 

Multinationals also receive additional credit for their efforts to successfully create an excellent workplace culture in multiple countries in the region. The data used in the calculation of the regional list comes from national lists published in 2019 and early 2020.