Marketing as Enabler for Employer Branding

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Marketing as Enabler for Employer Branding

Why Your Employer Brand Matters in Times of Transition

As a thought leader and expert in Public Relations and a well respected figure in the Philippine business community, having worked across various sectors from Media, Healthcare to ICT, Cathy Ileto will share why she advocates for companies to have a strong employer brand. She will be sharing nuggets of wisdom from her vast experience working with corporate giants and will tell us more about the following:

  • How companies can strengthen their Employer Brand
  • The strategic role that Marketing plays in building a strong Employer Brand
  • How Employer Branding impacts the Philippines corporate landscape
 
 

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To be eligible for the World’s Best Workplaces list, a company must apply and be named to a minimum of 5 national Best Workplaces lists within our current 58 countries, have 5,000 employees or more worldwide, and at least 40% of the company’s workforce (or 5,000 employees) must be based outside of the home country. Extra points are given based on the number of countries where a company surveys employees with the Great Place to Work Trust Index©, and the percentage of a company’s workforce represented by all Great Place to Work surveys globally. Candidates for the 2017 Worlds Best Workplaces list will have appeared on national workplaces lists published in September 2016 through August 2017.

ABOUT OUR METHOLOGY​