Marketing as Enabler for Employer Branding

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Marketing as Enabler for Employer Branding

Why Your Employer Brand Matters in Times of Transition

As a thought leader and expert in Public Relations and a well respected figure in the Philippine business community, having worked across various sectors from Media, Healthcare to ICT, Cathy Ileto will share why she advocates for companies to have a strong employer brand. She will be sharing nuggets of wisdom from her vast experience working with corporate giants and will tell us more about the following:

  • How companies can strengthen their Employer Brand
  • The strategic role that Marketing plays in building a strong Employer Brand
  • How Employer Branding impacts the Philippines corporate landscape

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