Elevate Your Employer Brand to Attract and Retain Talents | by GPTW Philippines’ MP Antoniette Mendoza-Talosig

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For a meaningful and insightful experience, watch this webinar with the slides used. Download a copy of the slides here.

How do you create a strong employer brand?

Our MP Antoniette Mendoza-Talosig shares her experience as the Managing Partner of the global authority in workplace culture, here in the Philippines, in this webinar hosted by Philippine Retailers Association entitled “Elevate Your Employer Brand to Attract and Retain Talents”.

Join her as a panellist together with Dr. Alex Salud, Head of Human Resources for Primer Group of Companies and moderated by Cesar Jose Jesena, Division Head- Tenant Management of Shangri-La Plaza Corporation.

Watch the full recording of this video as she shares replicable steps and best practices from our Great Place to Work-Certified™ Companies and Philippines Best Workplaces™ List-makers, on how they create an authentic employer brand that is reflective of their workplace culture, outlining it in 6 practical steps that any company, no matter the size, can surely follow.

Plus a very insightful Q&A portion, with participants asking questions that remains relevant to the Philippine landscape to this day.

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Philippines Best Workplaces™ 2024 Methodology

Employees respond to over **60 survey questions** describing the extent to which

their organization creates a great place to work For All™️.

85% of the evaluation is based on what employees say about their experiences of trust and reaching their full human potential as part of their organization, no matter who they are or what they do.

Great Place to Work® analyzes these experiences relative to each organization’s size, workforce make up, and what’s typical in their industry. The remaining 15% of the rank is based on an assessment of all employees’ daily experiences of innovation, company values, and the effectiveness of their leaders to ensure these are consistently experienced.

To be considered, companies had to meet the Great Place to Work-Certified™

standard. Trust Index©️ survey results are accurate to a 95% confidence level with a 5% margin of error or better to ensure the survey results truly represent all employees.

We review any anomalies in survey responses, news and financial performance to ensure there aren’t any extraordinary reasons to believe we couldn’t trust a company’s survey results.

Companies with 10 to 99 people were considered for the Small category.

Companies with 100 employees or more were considered for the Medium category.

Companies exceeding 1,000 employees were considered for the Large category.


To be eligible for the World’s Best Workplaces list, a company must apply and be named to a minimum of 5 national Best Workplaces lists within our current 58 countries, have 5,000 employees or more worldwide, and at least 40% of the company’s workforce (or 5,000 employees) must be based outside of the home country. Extra points are given based on the number of countries where a company surveys employees with the Great Place to Work Trust Index©, and the percentage of a company’s workforce represented by all Great Place to Work surveys globally. Candidates for the 2017 Worlds Best Workplaces list will have appeared on national workplaces lists published in September 2016 through August 2017.