12 Benefits of Getting Great Place to Work-Certified™

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In just a few days, we will be announcing the TOP 10 companies who made it to this year’s List of the Philippines Best Workplaces. We will also honor the companies who made it as Great Place To Work-Certified™ in a year unlike any other.

Why these companies chose to Get Certified amidst the challenges of the pandemic? The benefits of this recognition transcend beyond employer branding or recruiting top talent. For organizations, it gives valuable insights as to what they are doing well and what they can do better.

Read this article to find out more of what your company can get on top of the shiny badge.

Interested to Get Certified? Join our upcoming learning session to get you started.

-GPTW Philippines


For HR leaders, there are few milestones that hold so much pride as becoming Great Place to Work-Certified™. It signals to the world that they have created a company culture that employees love.

And when you become Certified, you earn more than just a shiny badge. Does your manager need some convincing? We’re here to help you get the case for culture over the line.

1. Recruit cream of the crop talent

Great company culture is now a prerequisite for job hunters. Certification signals that your employees approve of your organizational culture and your company’s leadership. It tells candidates that people love showing up for work. “27% of candidate placements mentioned Great Place to Work,” HR at Wonolo told us.

2. Use actionable survey results

Certification depends mostly on the results of your Trust Index© survey – the gold standard for measuring employee engagement. After you collect your employee survey responses, you will get the results. This data gets you inside the heads of your people to understand your company’s culture strengths and weaknesses.

“I cannot stress how much the insights gained from participating in GPTW has helped us. Gaining an understanding of where we’re doing well and can leverage even further and learning of what we can do to propel us even further down our employee experience journey, is invaluable. It’s super heartening to gain validation from what is observable straight from our people,” says Sookie Chiongbian of 3M Service Center, APAC

3. Earn a shiny badge

Every Great Place to Work-Certified company earns a Certification badge. You can use it throughout the year to remind employees, partners and the public about your achievement. Many companies include the badge on social profiles, print it on swag and proudly display it on their job postings.

4. Put your company in the running for Best Workplaces lists

Once your company is Great Place to Work-Certified, you will automatically be considered for our Best Workplaces lists. You could make Best Workplaces for Millennials™, Best Workplaces for Women™, Best Workplaces in Manufacturing & Production™, Best Small & Medium Workplaces™, and over a dozen more.

PH Best Workplaces 2021_Artcard_1920x1080 (002)
PH Best Workplaces 2021


5. Be featured on our website

Every Certified company earns a profile page on the Great Place to Work website. You can share company details and any other recognition earned on Best Workplaces lists. Certified companies often link to their profile from their careers page to provide third-party validation of their exceptional company culture.

6. Build pride 

All employees want to be part of something special. Getting Great Place to Work-Certified builds pride among your workforce. “It’s the beating heart of our organization,” Salesforce told us. “This is what helps us not only attract great talent but also build pride and loyalty amongst our employees.”

7. Join a community of other Great Workplaces 

When you join the Certified club, you put your name alongside the likes of the World’s Best Workplaces™ 2020. You also get to join the virtual nationwide office party on Certification Nation Day. Celebrate your people, connect with like-minded companies and Tweet your culture pride to the world!

8. Celebrate as a team

When your company meets the Certification criteria, it’s time to pop the champagne. Rally your team around this win and celebrate, we’ve got 21 ideas for you. 

9. Understand what’s working

The results of your Trust Index™ survey will show you what programs you should continue to fund and where programs might not be meeting expectations. By understanding what’s working and what’s not working, you can put resources where they’re needed most. 

10. Set goals

No company is perfect. Great Place to Work-Certification allows you to benchmark the current state of your company culture so that you can set goals and put plans in place for improvement.

“The Great Place To Work® Certification is a great platform to gauge employee insights and build expertise on key practice areas that makes a company a Great Place to Work®. I think there’s tremendous opportunity for organizations to really drive powerful employer brand recognition strategies that are replicable, sustainable and measurable,” says Cathy Ileto, Social Impact Lead & Senior Director – Corporate Marketing, Philippines,China & Malaysia of Sutherland

11. Share your people practices

As part of your submission for Great Place to Work-Certification, you will complete a Culture Brief, which captures the people practices that make your company unique. It’s a great way to tell your story and position your company as a thought leader when it comes to innovative work practices.

12. Create goodwill

Many companies find that asking employees to participate in a survey about their workplace experience creates goodwill in itself. Employees appreciate being given the opportunity to voice their opinions. When the executive team is clearly focused on creating a great workplace culture, employees know that their happiness is a top priority.

As you can see, recognition is just the cherry on the sundae with Certification. Make your employees proud, recruit top talent and find gaps in your HR policies. For more on how to get Certified, check out our webinar.

Get your Company Certified

Certification is affordable, easy, and can be completed in as few as three weeks.


To be eligible for the World’s Best Workplaces list, a company must apply and be named to a minimum of 5 national Best Workplaces lists within our current 58 countries, have 5,000 employees or more worldwide, and at least 40% of the company’s workforce (or 5,000 employees) must be based outside of the home country. Extra points are given based on the number of countries where a company surveys employees with the Great Place to Work Trust Index©, and the percentage of a company’s workforce represented by all Great Place to Work surveys globally. Candidates for the 2017 Worlds Best Workplaces list will have appeared on national workplaces lists published in September 2016 through August 2017.