Elevate your Employer Brand from the Inside Out

Elevate your

Employer Brand

From the Inside Out.

Trust

A great workplace is one where you TRUST the people you work for, have PRIDE in the work you do and ENJOY the people you work with

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Credibility

Managers can improve employee experience through effective communication practices, demonstrating competence and integrity.

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Fairness

Managers promote inclusive behavior, and they are supported with policies and practices that promote equity, impartiality and justice in the workplace.

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Respect

People need to feel cared for not just as an employee, but as a person. The level of support, collaboration, and care employees experience through management’s actions towards them make them feel respected.

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Camaraderie

A genuine sense of value and acceptance where employees feel that they can be themselves when at work. There is a team and family spirit that is evident in great workplaces.

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Pride

Employees feel proud for being a part of the organization, they are proud of their individual and team accomplishments, and of their contribution to the community.

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What is an Employer Brand?

Employer brand is a company’s reputation as an employer. It is a key component of the Employer Value Proposition (EVP) for job seekers and employees in exchange for their experience, talent, and skills. Positive employer branding helps to attract and retain quality employees, who are crucial to the success and growth of the business.

Answers to Your Employer Branding Questions

Why Employer Branding

The term ‘employer branding’ has been gaining significance in HR circles in recent years. In the age of social media and employee feedback platforms, most if not all job candidates search online to get the scoop on companies before deciding whether to work for them. Studies show that 75% of candidates identify a company’s reputation as a key consideration when exploring new career opportunities. To strengthen their employer brand, companies have also been investing considerable resources in their Marketing and Communications functions with involvement from some prominent brand ambassadors.

In working with many great workplaces globally, here are some of the known benefits of having a strong employer brand.

Engage and retain your top talent.

In the recently published Philippines Best Workplaces 2021 Insights Report, the statements ‘I want to work here for a long time’ and ‘People look forward to coming to work here’ both garnered an average of 92% in Philippines Best Workplaces, 14 points higher than the average of 78% from Philippines Rest.

I want to work here for a long time.

People look forward to coming to work here

Hear it straight from Great Place To Work-Certified™ companies

Attract qualified job candidates.

Most everything a job candidate needs to know can be found online and shared on social media. In fact, 86% of workers¹ would not apply for, or continue to work for, a company that has a bad reputation with former employees or the general public. Having a strong employer brand gives an organization a strong advantage in the competitive recruitment market. Companies with strong employer brands receive 50% more qualified job applicants giving the company the best choices while spending less time and effort in filling open positions.

86^%

of Workers would not apply for, or continue to work for, a company that has a bad reputation.¹

Companies with strong employer brands receive

50^%

More qualified applicants

Your employees are your best brand ambassadors.

Recent data on Philippines Best Workplaces show that the statement ‘I would strongly recommend my company as a great place to work,’ garnered an average of 95% from the top 10 Best Workplaces as compared with an average of 83% from Philippines Rest. Happy employees also openly promote their company on social media, brag about their workplace culture with peers, and go the extra mile for their customers. This makes the company stronger without having to spend more on marketing because awareness increases through word of mouth – from your most important evangelists – your employees.

I am proud to tell others I work here

I will strongly endorse my company to friends and family as a great place to work

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"Seeing that great effort from your company in making sure that all of its employees keep their jobs during this challenging time is huge. I personally witnessed the company’s efforts in pulling out resources to provide the necessary equipment, guidance and assistance to everybody to make sure that we can work-from-home and that we can keep providing for our family. It only validates that Ingram Micro really puts its people first and I can say that I made the best decision to join this company. "

"Working in an organization that is great place to work-certified feels like home. Being in this company for almost a year now is satisfying. Satisfying in a way that they prioritize and give value to the employees. Here, we help each other grow. United as one team. Each employee is valued.    It is a great place to work not only because of the new sites that we have, but also the workplace is clean and most importantly, safe. Every now and then, workplace is sanitized especially during this challenging time of pandemic. NEARSOL values its employee’s safety. I never regret the day I chose NEARSOL to be my company.  "

"The Firm’s value proposition has skilfully encapsulated our commitment to employee experience, encompassing our work, our people, and our offer. 'Working at White & Case opens doors to experiences and relationships around the world that will help you build your career, wherever it takes you.' By capturing these unique strengths our employees have truly come together in making a mark, and in creating such a Great Place to Work.  We are grateful to have received such recognition representing one strong voice of our people. We take pride in what we have accomplished, inspired by the learnings of the past and present, we will continue to pioneer, evolve, and set higher goals. Our journey to greatness resides in our people… the ones that brought us here, and the very same ones that will bring us further forth.  "

"I take pride in being a part of a company that is GPTW certified.    It is reassuring that I made the right decision to start my career in Servier Phils. My commitment to serve this company has strengthened during this time of COVID-19 pandemic, because it is also during this most difficult and challenging time that Servier Phils. has shown its genuine concern for the welfare, health, and well-being of its employees. For this, I am truly grateful. It gives more than it takes. That is my company. How can I not be proud to be a part of it?  "

"I'm often asked why I enjoy working at AT Global, and my honest answer is the people! I feel incredibly fortunate to work with such a diverse group of teammates, who engage with the business as if it was their own.  In a remote based working environment I feel our culture really is one of our greatest assets and this is largely down to the team itself, they embrace our values, are passionate about what they do, and are genuinely a pleasure to work with.  Receiving the Great Place to Work award, isn't just a great recognition for us as a company, but also a credit to our teams and our commitment to creating and maintaining a truly great place to work for all. "